Health Communication

Strategies to correct vaccine misinformation on social media for pregnant women and the impact of vaccine skepticism

This study illuminates the importance of tailoring vaccination corrective texts for different vaccine skepticism groups, avoiding one-size-fits-all strategies and being mindful of strong negative emotions and their counter-persuasive impact.

Yi-Lun Jheng, Sander Van De Cruys, Larissa De Brabandere, Kirsten Maertens, Karolien Poels

The Facts or the Story? It Takes Both to Sensitize People About Unknown Health Hazards

Taken together, the findings suggest that narrative texts perform better at raising awareness, whereas mixed-genre texts seem more effective in learning. The implications for health risk communication are discussed.

Yi-Lun Jheng, Sander Van De Cruys, Leen Catrysse, Heidi Vandebosch, David Gijbels, Karolien Poels