Health Communication

The Facts or the Story? It Takes Both to Sensitize People About Unknown Health Hazards

Taken together, the findings suggest that narrative texts perform better at raising awareness, whereas mixed-genre texts seem more effective in learning. The implications for health risk communication are discussed.

Yi-Lun Jheng, Sander Van De Cruys, Leen Catrysse, Heidi Vandebosch, David Gijbels, Karolien Poels