Harm Presence

Strategies to correct vaccine misinformation on social media for pregnant women and the impact of vaccine skepticism

This study illuminates the importance of tailoring vaccination corrective texts for different vaccine skepticism groups, avoiding one-size-fits-all strategies and being mindful of strong negative emotions and their counter-persuasive impact.

Yi-Lun Jheng, Sander Van De Cruys, Larissa De Brabandere, Kirsten Maertens, Karolien Poels