Eye-Tracking

Uncovering the Cross-Dimensional Interplay of Theory, Method, and Context Shaping the Evolution of Neuromarketing: A Systematic Review of Two Decades of Research
By integrating theoretical, contextual, conceptual, and methodological components, this review uncovers the systemic interdependencies that have shaped the development of the neuromarketing (consumer neuroscience).
Hsiu-Ping Yueh, Yi-Lun Jheng, Karolien Poels
PDF DOI
The interplay of emotions and attention when reading texts of different genres:an eye-tracking study
Poster presentation at American Educational Research Association (AERA)
Apr 13, 2023 12:00 AM — Apr 16, 2023 12:00 AM Chicago, United States
Yi-Lun Jheng, Sander Van De Cruys, Leen Catrysse, David Gijbels, Karolien Poels