Consumer Neuroscience

Uncovering the Cross-Dimensional Interplay of Theory, Method, and Context Shaping the Evolution of Neuromarketing: A Systematic Review of Two Decades of Research

By integrating theoretical, contextual, conceptual, and methodological components, this review uncovers the systemic interdependencies that have shaped the development of the neuromarketing (consumer neuroscience).

Hsiu-Ping Yueh, Yi-Lun Jheng, Karolien Poels