Publications

Yi-Lun Jheng, Sander Van De Cruys, Leen Catrysse, Heidi Vandebosch, David Gijbels, Karolien Poels (2023). The Facts or the Story? It Takes Both to Sensitize People About Unknown Health Hazards. Journal of Health Communication, 29(2), 107-118.

Yi-Lun Jheng, Hsiu-Ping Yueh (2023). Online storytelling strategies in agricultural product marketing: a mixed-methods approach. Journal of Library and Information Studies, 21(1), 67-102.

Hsiu-Ping Yueh, Ying-Ting Chen, Yi-Lun Zheng (2020). What Makes a Good Agricultural Story? Validation of a Scale for Marketing and Communication. Journal of Library and Information Studies, 18(1), 25-44.

Hsiu-Ping Yueh, Yi-Lun Zheng (2019). Effectiveness of storytelling in agricultural marketing: Scale development and model evaluation. Frontiers in Psychology, 10.326802.